Is it common for women to be wearing incorrectly fitted sports bras?

Yes! Incorrectly fitted sports bras is a common problem that leads to chafing and excess bounce. Many women often select sports bras based on comfort and softness, however this tends to lead toward styles which aren’t supportive enough for them.

Even A and B cup women require support and less bounce as bounce leads to strain on breasts which can cause permanent damage.

Because there are no muscles in the breast, once your Coopers Ligament is stretched causing breast sag, it’s irreversible. A supportive and correctly fitted bra will hold you in place thereby eliminating bounce, rubbing and chafe.

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